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Social Media
Utah state university
- Creating content that appealed to students (target audience)
- Boosted posts
- Paid ads
Content creation
management
Organize, plan, and create weekly content
For the last two years I've managed social channels for the College of Ag which has over 72 degrees and programs. My main account is @utahstate.ag, but I also occasionally help with @aggieicecream.
GROWTH
Increased follower count from 1,100 to 4,216.
Increased engagement by:
I've created multiple reels and pay attention to latest trends + content to increase views.
REels
83.7K Views
Reposted by Crumbl (2 million followers)
From ideas + information
to visual designs + actionable results.
When I create content for social media I strategically use clean designs to captivate attention and simplify information.
I've come up with creative ways to engage followers such as virtual check-ups for mental health awareness, photo contests for student engagement, and interactive stories to introduce giveaways.
Photography
I've done everything from family photography, product photos, outdoor photography, employee headshots, and more.
I use Lightroom and Photoshop to touch up images and to add other creative elements.
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Design Page
I took a high school course for 3 years where I was exposed to the world of video.
I made multiple commercials and helped organize daily news broadcasts to my high school
I had multiple roles including: director (communicating with people on the floor via earpieces and headsets), anchor (produced scripts in between segments), and other roles on camera.
I taught myself how to run the soundboard and the TC1
TV Broadcasting
Videography
Photo of me running the sound board.
High School SENIOR VIDEO
During my senior year I was given the responsibility to organize the senior video. I assigned roles and edited the final video. I directed and produced an interview segment where I interviewed a diverse group of students.
The video was presented in front of my whole high school. It was published on YouTube and has over 9,700 views.
wedding videos
With my experience I've filmed multiple wedding videos. I film + edit and also create my own presets.
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Design Page
GRaphic design
Tech company internship
I worked on a wide range of design and media content projects for DecisionWise.
I created content with their existing brand packages and also developed new design concepts and layouts.
I taught myself how to animate my own graphics on Illustrator by using After Effects. I created multiple promotional videos for Decision Wise using animation.
DESIGN THINKING
I've taken multiple design courses where I've had the opportunity to go through the design thinking process from defining the problem to iterating a prototype to solve it.
User experience design
Design Page
I'm currently working on a project for USU College of Agriculture and Applied Sciences. I'm designing a prototype on Figma that adds different colors to their branding pallet and other elements to make it more student-friendly.
I'm working on making the navigation more intuitive so students can find things easier. I've done different testing and design thinking processes to find the best possible solutions.
Figma
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CHECK OUT THESE NEWS ARTICLES FOR MORE INFORMATION:
As students we're given many online resources to get help with mental health but I started thinking of a physical way to promote immediate action with quick results to change the culture on campus.
I came up with the Say Hello campaign to promote a simple yet effective way to improve connection on campus. I worked with the USU Public Relations team and the USU Social Media team for several months to create a big university-wide campaign.
Projects
I designed a logo, provided content for a webpage, created graphics, directed a video for social media, and created shirts. The campaign was featured on many news sites.
mental health campaign
Afghanistan Fundraiser
During the spring of 2021, the USU campus felt empty even though there were many students attending classes. Suicide rates were higher than ever and I wanted to do something about it.
After reading in the news that the Taliban took over Afghanistan, I wanted to do something to help. Millions of Afghans didn't have the basic essentials to live and hundreds of refugees were coming to Utah with nothing.
I worked with the International Rescue Center (IRC) in Salt Lake City and created a social media campaign. I made a video and posted on social media where it got over 10,000 views in 3 days.
I raised over $2,500 and delivered it to the IRC where they are now using these funds to purchase basic living essentials for the refugees.
Delivered funds to the IRC in Salt Lake City.
The shirts were available for purchase at the USU bookstore.
contact me
marielaluster@gmail.com
(435) 513 - 2234
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